http://www.paolonutini.com

The website offers may ways in which the audience can interact within all the pages. it gives new, shows, gallery, video, audio, lyrics, forum, fan club and store. This is easy to attract the audience as these options are all given on the side so its easy to see and just click on it. All these options are the reasons people will visit the site and so their interest is maintained.

The codes and conventions of the indie pop genre are not only seen in the music video and album art but also on the website. The white/cream background shows connotations of purity and perfection with a positive feel to it. It can also suggest simplicity which signifies how his music is. The use of black writing makes it easy to read and stand out against the white. The pictures are very indie as they look like paintings and the writing itself is very free flowing.

The information given is for both entertainment and at the same time engage the audience. On the home screen you see a sales promotion, this is often seen on websites to engage and encourage the audience to buy something. The home page also has a lot of hyperlinks to lead to new pages which shows that the website uses technology efficiently and making the most of out IT skills.

One thing that website does not have is a search box which could be improved.